ZOiS Research Colloquium

Legitimisation strategies of Russian companies. A bricolage of social responsibility

Sabine Kropp, Freie Universität Berlin

With their long tradition of social responsibility, Russian companies still engage in social and infrastructure projects at regional and local level. Within the framework of organisational ‘bricolage’, this article explores how managers blend various ideas and understandings about social responsibility to create narratives addressed to multiple audiences, including the market, the state, employees, and the local community. The analysis draws on 116 semi-structured interviews with company representatives and stakeholders, conducted in Russia in 2018. The empirical findings show that managers construct a bricolage of social responsibility that prioritises business interests and loyalty towards the authorities; remnants of the Soviet era are of minor importance.


Anja Krüger
Communications Coordinator