Intergenerational Focus Groups

Intergenerational Focus Groups

The PI and one postdoctoral researcher will design and coordinate focus groups in Germany, Estonia, and Canada. Qualitative research is crucial for understanding the deeper dynamics in the process of intergenerational value transmission. Focus groups uniquely capture the social embedding of values and can be triangulated to gain a deeper understanding of survey data, even though they do not aim at generalisation. The groups will be assembled according to a theoretically informed and symmetrical research design, including three stages of discussions, each with a different generational make-up.